“I’m truly excited to join EstateGuru and be able to grow together with one of the coolest teams and start-ups of Estonia. The world has changed and will change even more, become more borderless, more financially inclusive, driven by communities. I’m happy to be part of that change and contribute to EstateGuru’s global growth ambition”, Reinson reflected on her decision to join EstateGuru.
Piret Reinson joined EstateGuru in June. Piret’s main challenge is to develop, implement, and execute a global marketing strategy and build a supporting marketing team together with the appropriate business processes. Her deep knowledge of the financial sector, digitalization, brand building, and cross-border team leading will be very useful for delivering on these challenging targets.
Piret has 24 years of experience in leading brands, marketing, and communication in several outstanding organisations like Hansapank, Swedbank, Nordea, the e-Residency program of Estonia. Piret led the Enterprise Estonia’s country branding project, which was awarded the ‘Best Use of Design’ prize at City Nation Place Global, London. In addition, Estonia was one of the eight finalists in the category of ‘The Place Brand of the Year 2018’. Piret had the honour and pleasure of leading Estonia’s e-Residency program marketing and communication team, which received global recognition and met all its business targets in international markets.
“Besides the extensive experience and knowledge in branding, marketing, and communication, we were impressed by Piret’s passion and charisma. She is able to connect to and inspire an array of talented and outstanding people, among others Sir Richard Branson, whom she had the honour of hosting an Estonian Dinner to during the Nordic Business Forum”, added Marek Pärtel, Founder and CEO of EstateGuru