On 13th and 14th of April, EstateGuru participated at the Invest 2018 trade fair in Stuttgart, Germany. The Invest 2018 is the biggest investing themed conference in Germany, taking place every year. Among the fair participants were different banks, fintech companies, investing funds and others. EstateGuru participated for the 2nd year in a row with the aim of reaching out to our German community and increasing the knowledge about EstateGuru among German investors.
This year, EstateGuru participated along with a co-exhibitor Bigbank to represent the Estonian fintech scene. Visitors to our booth had a chance to chat with the CEO and co-founder Marek Pärtel, who shared insight into the EstateGuru product and its future. In addition to attending as offical exhibitors with a stand at the festival grounds, one of the important parts in going to the Invest 2018 event was to get to know our community – bloggers, Youtubers and influencers. These are investors that have taken a liking to the EstateGuru product and have decided to spread the word of EstateGuru among their followers.
The importance of bloggers and influencers in the business model of EstateGuru is visible at all levels. In the fast-evolving digital age, marketing has mostly moved onto the internet. During the last couple of years, traditional ways of online marketing have decreased in value and more innovative ways, such as influencer marketing, have risen in importance. A lot of investors nowadays start their investing career by suggestion from an influencer/friend/blogger/Youtuber.
The biggest amount of trust in a product is generated by another person announcing that he/she is an user of this product and recommends it to others as well. This is why EstateGuru has also reached out to the blogger community and provided them all the assistance and support in understanding the EstateGuru crowdfunding platform. This importance is recognized by EstateGuru CEO and co-founder Marek Pärtel, who commented:
„I am happy to see the growing number of a dedicated community of financial bloggers and influencers following and backing us. What we value the most is their experience in investing in different financial products and crowdfunding platforms, which helps us to improve our platform by implementing the feedback we get from our community. Sharing these experiences goes a long way in making EstateGuru the most user-friendly and exciting peer-to-peer platform out there. I also encourage everyone to try out the platform and engage in our bonus programs. The bigger the community, the more attractive investment opportunities we can offer!“
Another benefit we offer for bloggers, influencers and investors is giving out a variety of bonuses for referring someone to the EstateGuru platform. A bonus for making investments on the platform goes a long way in urging existing investors to refer their friends to the platform as well. We believe that referral marketing provides the biggest influx of investors to the EstateGuru platform in 2018. Since the EstateGuru platform has no costs for investors and registering is free, then investors can decide if any of the multiple investment opportunities on the EstateGuru platform are valuable for them. Referral marketing and utilizing our influencers is one means of marketing that EstateGuru will be focusing on in 2018. We recommend to keep an eye on the upcoming campaigns and use them to take maximum earnings out of your EstateGuru investments.
To learn more about EstateGuru’s referral program, go to https://estateguru.co/about/affiliate
If you have any questions regarding the article or would like to become an affiliate of EstateGuru, please contact bert.reila@estateguru.co
EstateGuru expresses gratitude towards all investors, influencers and interested parties with whom we had the pleasure of meeting and chatting during the Invest 2018!
See you in 2019!
